GoDigital inspires happiness by connecting creativity to commerce.

GDMG is a privately held multi-national conglomerate founded in 2006 by Jason Peterson to address the convergence of media and technology.

GoDigital generates value by connecting three rapid rise verticals; music, networks and brands.

Select business units include Bob’s Stores, Cinq Music, Eastern Mountain Sports, NGL-mitú, Sound Royalties and YogaWorks.

Breaking News Press Inquiries



Cinq Music Group is a music distributor, record label and music publisher. Cinq’s approach has garnered the company four Grammy awards, dozens of Gold and Platinum RIAA certifications and numerous number one chart positions. It was nominated for Latin Rhythm Label of the Year at the 2016 Billboard Latin Music Awards. Cinq’s repertoire is in excess of 45,000 sound recordings and includes popular English language music from artists Janet Jackson, Jason Derulo, Sean Kingston, T.I., and Spanish language music from Anuel, Arc Angel, Arsenal Efectivo, Carin Leon, Daddy Yankee, Farruko, Fuerza Regida, Legado 7 and Natanael Cano among many others.
AdShare is the leading social media rights manager for music and video. It brings together a technology oriented multi-disciplinary approach to monetizing fan engagement on YouTube, Google and SoundCloud. Recently, AdShare passed 100 billion views milestone for the 12 months ending April 1, 2021.The amount of views represents a 22.8 percent increase over the previous twelve-month period. Leading AdShare high performers include YG, Kakao M and Times Music India. Other standout performers included Cube, JVR and Golden Dynamic. AdShare utilizes HAWK technology to identify, track and monetize copyrighted content, optimizing revenue for content creators.

VidaPrimo is the largest Hispanic-targeted multi-channel network on YouTube for Latin music. VidaPrimo generates over 2.5 billion streams per month, ranked by Comscore as high as the #4 Music/Entertainment property on the web worldwide among Hispanics.

Its music videos and original content from Reggaeton, Latin Trap, Mexican Regional and other genres link fans and brands, providing advertisers the opportunity to engage with a massive base of LatinX audiences through their passion point.  

Sound Royalties, LLC is a privately-owned specialty finance firm that helps music industry professionals fund personal and professional projects without losing ownership of their copyrights and allowing for overflow income. The company's core business is offering royalty advances from $5,000 to $10 million. It does this by advancing artist, producer and songwriter royalties paid through music labels, distributors, publishers and PROs such as SoundExchange, BMI, ASCAP, SESAC and many more. To date, Sound Royalties, LLC has worked with a wide range of leading music industry professionals, including GRAMMY Award winners, platinum recording artists and notable music industry executives in every genre.


Latido Music is a music television network for fans of Latin Music. It is available in the United States, Latin America and Spain. Latido’s 24-hour linear channel and on-demand content gives advertisers access to young Hispanic viewers on digital platforms where they consume most of their media.

NGL-mitú is an entertainment and lifestyle network for LatinX audiences in America. It is the industry leader in connecting brands with young Hispanics, the fastest growing consumer segment in the US.
Yoga Works is a health and wellness network for yoga. It is the world’s most influential source for authentic, live and on-demand yoga classes. YogaWork's mission is to provide world-class yoga and instruction that empowers students to live happy, healthy lives.


GoDigital Brands represents the third revenue-producing pillar in GoDigital's business model. Our Commerce division currently consists of mituShop, the highly successful online outlet on mitú, and our soon to launch line of fitness clothing, mats, blocks and straps from YogaWorks.
For 67 years Bob's Stores has provided families in the Northeast US with the best apparel, footwear and workwear. Stores are conveniently located in strip malls and power centers, close to its loyal customer base. People love Bob's Stores for its comprehensive merchandise offerings from leading national brands.
For over 50 years, Eastern Mountain Sports has helped people enjoy the outdoors as a trusted source of apparel, gear and guidance. EMS offers consumers a compelling product portfolio that includes EMS branded products in addition to the leading outdoor and active brands.

Shared Services

ContentBridge is a leading provider of digital supply chain software solutions to studios, networks, and retailers in the media industry. Its flexible task-based workflow engine can be configured to accommodate nearly any business process, while an API enabled micro-services architecture fits into virtually any organization or infrastructure scenario. Automated capabilities include distribution readiness assessment, ingest and conform, digital asset management, orchestration and automation of media and meta-data delivery to any business partner anywhere in the world. ContentBridge software is available in the cloud or on-premise and is an approved 'encoding' vendor for all major digital retailers.

“GoDigital Media Group is Transforming How Music, Networks and Brands Manage and Monetize their Intellectual Property Rights”

About GoDigital Media Group

GoDigital Media Group

Years ago, before iTunes, Netflix streaming, and YouTube, GoDigital Media Group founder, and Chief Executive Jason Peterson presupposed a world where consumers would jettison their cds and dvds in favor of digital entertainment. He decided to do something about it, founding GoDigital Media Group (GDMG) in 2006. Since then, GDMG has founded and acquired multiple brands that leverage technology to enable best-in-class intellectual property (IP) rights management, bringing together the entire IP life-cycle to source, acquire, manage, market and monetize IP in a complex digital world.


Transforming and Restoring The Media Business

The media industry is under duress as the result of the digital paradigm shift. Peterson sees four primary problems in the media industry: the Sales Problem, the Distribution Problem, the Marketing Problem, and the Engagement Problem. This translates to efficiently and effectively transacting rights, managing and delivering media to the consumer on any device, any network, anywhere in the world 24/7 while identifying, tracking, and monetizing consumer engagement. “As an industry, if we can solve these paramount problems then we will in all likelihood exceed the best days of physical goods,” says Peterson.

Building A World Class Team

Peterson’s goal for each business activity in the GDMG portfolio: the right team delivering the right product for the right market at the right time. “When you get alignment of these items truly special things can happen”. To this end, GDMG has brought on board a world class team that includes the former head of global operations at Paramount, the largest law firm in the world, and a former managing director from Siemens, the German Fortune 50 engineering conglomerate

Leading Media & Technology Expertise

Over 1250 employees including leading professionals, technologists, engineers and scientists.


Jason Peterson (Chairman) GoDigital Media Group portrait Jason Peterson
Chairman and CEO - GDMG
Billboard's '40 Under 40' Power Players - 2018 Billboard Indie Power Player - 2019, 2020, 2021, 2022 Billboard Latin Power Player - 2020, 2021.
Jay Winship (COO) GoDigital Media Group portrait
Jay Winship
CEO of Asia Pacific (APAC) - GDMG
18 years experience. Current COO AdShare & VidaPrimo. Former Managing Director, Siemens Korea.
Hunter Paletsas(CFO) GoDigital Media Group portrait
Hunter Paletsas
Chief Financial Officer - GDMG
10 years experience. CPA. Former Deloitte finance transformation expert in the telecom, media and technology sectors. Has led C-suite projects for Spotify, AIG and ILFC among others.
Doug Reinart (Advisor) GoDigital Media Group portrait
Doug Reinart
Chief Operating Officer and Americas - GDMG
25 years experience. EVP Strategy, Vision Media. Former Head of WW Operations, Paramount Pictures. Partner PRTM/PWC.
Manfred Van Ursel
Chief Technology Officer, GDMG
23 years experience. Former founder & entrepreneur in tech. Architect and lead of engineering projects at top-3 Film/TV studios. 10y+ managing on offshore engineering teams.
Logan Mulvey
C-Suite/Leadership Team
Passionate entrepreneur - expertise in SaaS, tech enabled services, media / entertainment. Built & exited multiple companies. Raised 90M+ venture money. Co-Founder of GoDigital Media Group.
Premjit Panicker
General Counsel - GDMG
Supervises and manages all legal matters. 10 years experience as an attorney in the entertainment industry representing artists and rights holders. As a past solo practitioner, a decade of work advising and representing established and start-up companies on corporate matters and legal affairs.
Craig Greiwe
Chief Strategy Officer - President of Marketing, GDMG
20+ years experience in business strategies focused on intractable problems and innovative, bold solutions that reshape industries, companies, and business paradigms. Undergraduate degrees from USC and DePauw University;JD from Columbia, licensed to practice in California. Former clients and partners include Meta/Facebook, Rogers & Cowan PMK, Verizon and the late Kobe Bryant. LA Mayoral candidate (2022), founded non-profit Rise Together (2021).
Dennise Tapia
Head of Human Resources, GDMG
20 years experience Human Resources leadership on an international scale, including Marcolin, Ferrari, Argo TurboServe and Schratter Foods. Succession management, workforce planning, leadership and talent development, change management. Leads human resources to create an employee-oriented, high performance culture.


Alex Heiche
CEO – Sound Royalties
CEO Alex Heiche founded Sound Royalties in 2014, recognizing the need to fund music professionals while allowing them to retain their copyrights. He works with leading music industry professionals, including GRAMMY-award winners, platinum recording artists and execs of every genre, always with discretion. Heiche graduated with a BS degree from the University of Maryland. He is a member of the Recording Academy, Gospel Music Association, Americana Music Association, Rock & Roll Hall of Fame and a lifetime member of the Songwriters Hall of Fame.
Barry Daffurn
President, Cinq Music
Barry is a record label executive, A&R, and former producer/DJ. He is the Co Founder of the record label, music distribution, and publishing company Cinq Music Group. He has signed acts from Janet Jackson, to Daddy Yankee and T.I., and has made it to Billboard’s Latin and Indie Power Player Lists. Under Daffurn’s leadership Cinq Music Group has been nominated for Billboard Latin Urban Imprint of the Year, accumulated 4 Grammy’s, and dozens of Billboard charting releases.
Chuck Lowe
Chief Financial Officer – Sound Royalties
Chuck Lowe is Sound Royalties’ CFO, leading the areas of credit, risk, finance and servicing. Prior to SR, Lowe co-founded Novation Ventures in 2001, where he held positions of increasing responsibility in the asset securitization industry. His expertise also includes financing, securitization, structured settlements and cash flows. Lowe is a proud graduate Yale University (BA) and an MBA from The Fuqua School of Business at Duke.
Michael Bizenov
President – Sound Royalties
Michael Bizenov is a highly skilled executive with extensive experience in finance, strategic planning and business development. Bizenov shapes SR's business and leads its growth. Previously, Bizenov was a consultant for UBS and Litchfield Road Consulting. Before that, he spent 20 years in executive roles at Sterling National Bank before ending his tenure there as President of Consumer Banking.
Michael Damore
Legal Counsel - Sound Royalties
Michael Damore has been the General Counsel for Sound Royalties since its inception and serves as a member of the company’s Executive Committee. Damore manages legal matters related to product development, underwriting, and financing SR asset acquisitions. Michael graduated with highest honors with degrees in Economics, Political Science and Law from the University of California, Davis.
Patrick Wolf
Chief Financial Officer at Cinq Music Group
Prior to joining GoDigital Media Group, Patrick worked at Deloitte as an external auditor on Fortune 500 financial statement audits. He is a Certified Public Accountant with extensive experience in financial reporting, and served as GoDigital’s Corporate Controller before joining Cinq Music Group. Wolf leads the Company’s Royalty Accounting and Reporting (ROAR) Team, focusing on the valuation and financial due diligence of the Company’s music catalog acquisitions.
Stephen Brooks
President, Latido Networks
Stephen came to GoDigital in 2016 after several years in media and entertainment, most notably at Warner Bros., Paramount and Technicolor. He created the Networks Division at GDMG, first incubating 24-hour streaming channel Latido Music and later acquiring US Latin-focused digital publisher mitú.
Sergio Uzaheta
General Manager of Latido Networks LATAM
Uzaheta is the General Manager of Latido Networks LATAM, GDMG's holding company for media companies Mitú and Latido Music. He has more than 19 years of experience in content generation, content strategy, television, commercials, marketing, video clips and media management. Sergio joined GDMG in 2017 after working in content direction for City TV Channel.
Vanessa Vigil
Chief Brand Officer, NGL-mitú
Vanessa’s passion for fusing multicultural marketing, entertainment, and the power of branding led her to join NGL-mitú in 2019. After 15 years of media agency experience on accounts like Disney, Universal, and Beringer Wine, Vanessa now leads NGL-mitú in its mission to represent Latinos and build community through its various touch points, content, and brands.

“GoDigital Media Group is about Content, Community and Commerce”

IP Rights Management means efficiently and effectively transacting rights, managing and fulfilling media to the consumer on any device, any network, anywhere in the world, cutting through the white noise of too much choice, and identifying, tracking, and monetizing consumer engagement. GDMG and its business units are working everyday to address these challenges to maximize IP value.