Where our singular purpose is to inspire happiness by sharing creativity

Business Units

MUSIC

GoDigital Music is a mini-major music company with a global footprint and subsidiaries in distribution, publishing, catalog, and frontline labels. GoDigital Music is the parent of Cinq Music, Beluga Heights, and other labels. GoDigital’s repertoire is in excess of 80,000 sound recordings and compositions and includes popular English language music from artists Janet Jackson, Jason Derulo, Sean Kingston, T.I., and Spanish language music from Anuel, Arc Angel, Arsenal Efectivo, Carin Leon, Daddy Yankee, Farruko, Fuerza Regida, Legado 7 and Natanael Cano among many others.

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GoDigital IP Funding is an acquirer of recorded music, music compositions, and name, image and likeness rights for durable culturally significant catalogs. GDIP provides music rights investors an opportunity to have direct non-operating bankruptcy remote exposure to well seasoned, high alpha, low beta assets.

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AdShare is the leading social media rights manager for music and video. It brings together a technology oriented multi-disciplinary approach to monetizing fan engagement on YouTube, Meta and SoundCloud platforms. AdShare monetizes more than 20 billion streams a month. AdShare utilizes HAWK technology to identify, track and monetize copyrighted content, optimizing revenue for content creators.

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Sound Royalties inspires happiness by funding creativity. They fund advances to musicians and creators from $5,000 to over $20 million. Sound Royalties partners directly with artists, producers, and songwriters, providing access to their future earnings from labels, distributors, publishers, and performance rights organizations (PROs) like SoundExchange, BMI, ASCAP, and SESAC. This allows creators to maintain ownership and control of their copyrights while accessing capital to further their careers. Sound Royalties has a proven track record of supporting thousands of music professionals, from emerging talent to Grammy-winning and platinum-selling artists.

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Networks

NGLmitú is ranked by Comscore as the #1 entertainment and lifestyle network for LatinX audiences in America. It is the industry leader in connecting brands with young Hispanics, the fastest growing consumer segment in the US.

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YogaWorks is a leading yoga studio and online platform offering a wide variety of yoga classes for all levels. It is the world’s most influential source for authentic, live and on-demand yoga classes and instruction. With a focus on quality instruction and diverse styles, they aim to make yoga accessible to everyone and help people achieve their best selves through mindful movement.

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COMMERCE

GoDigital Brands is the commerce division and third pillar in GoDigital’s business model. Brands owns, develops, and markets iconic consumer products. The portfolio currently consists of brands such as YogaWorks, Guacardo and Sport Chalet.

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ContentBridge, GoDigital’s core technology, provides leading digital supply chain software to media studios, networks, and retailers. Its flexible, API-enabled workflow engine automates distribution readiness, ingest/conformance, asset management, and global media/metadata delivery. Available in the cloud or on-premise, ContentBridge is an approved encoding vendor for all major digital retailers.

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At GoDigital, we look to inspire happiness by sharing creativity. We are stakeholder capitalists committed to doing business in a way that benefits everyone involved, not just our shareholders. That means focusing on our customers, employees, suppliers, vendors and the communities where we operate.

What does that mean for you? It means we’re committed to:

  • Making our customers happy: When you’re happy with our products and services, you’re more likely to share the love.
  • Creating a positive work environment: Our team thrives on belonging and purpose, which translates to better service and support for you.
  • Building strong partnerships: We work closely with our suppliers and vendors to ensure top-notch quality and service.
  • Investing in the future: We’re here for the long haul, building a sustainable ecosystem that benefits everyone and helps creative works thrive. We’re focused on long-term growth and making sure your intellectual property is valued and protected.

We’re playing the “infinite game,” which means we’re dedicated to building a lasting community where creativity and commerce flourish together.

The company was founded in 2006 by Jason Peterson to address the convergence of media and technology through innovation in intellectual property rights management. In 2000, Jason forecast the paradigm shift from physical goods to digital goods and the convergence of Walkman’s, MP3 players, and phones. Today, GoDigital has a vision for the continued convergence of content, community, and commerce with music at the core. Market participants with lasting, culturally significant work and strong connections to their audience are in a great position to thrive, even with big tech companies using content in different ways. At GoDigital, our focus is on enhancing brands and their content by building a connected system that brings together content, community, and commerce at the moments that matter the most. Some of the company’s milestones are below.

2005

GoDigital is an early pioneer of digital music licensing with its first IP: Master P and New No Limit Records.

2006

GoDigital creates ContentBridge, the first cloud based digital media supply chain automation system for music, movies, television and advertising.

2007

AdShare becomes the first YouTube monetizer for music. AdShare is quickly globally dominant in this area, with more than 50% of the Korean music market.

2008

GoDigital creates movie distribution division and is one fo the first independent Netflix partners.

2009

GoDigital commercializes ContentBridge.

2011

GoDigital Movie Distribution merges with Might Entertainment and is sold to Preferred Ventures.

2012

Disney selects ContentBridge to be the backbone of its next generation digitl supply chain for movies

2012

GoDigital launches Cinq Music to provide major label caliber services to independent artists and songwriters.

2016

Cinq Music purchases the catalog of rapper T.I. in a landmark anti-trust divestment on the heels of EMI being broken up.

2017

GoDigital raises $20M and invests it into music IP managed and distributed by Cinq Music.

2018

GoDigital signs Janet Jackson to a record deal.

2019

GoDigital raises $40M and buys Beluga Heights including the Jason Derulo and Sean Kingston catalogs for Cinq Music.

2020

GoDigital buys leading LatinX network mitu.

2021

GoDigital buys YogaWorks.

2021

GoDigital buys Sound Royalties, the largest music royalty finance company in the market.

2021

GoDigital raises $100M for music rights. Cinq Music acquires Daddy Yankee’s catalog in a landmark acquisition structure.

2022

GoDigital buys NGL Collective and merges it with mitu to create NGLmitu, the #1 Comscore rated multiplatform network with LatinX audiences.

2022

GoDigital buys Eastern Mountain Sports for GoDigital’s brand management division.

2023

GoDigital raises $250MM for music rights acquisitions.

GoDigital Media Group has developed an ecosystem approach and continues to innovate for tomorrow’s business universe. What is now commonly referred to as the “three C’s” approach – content, community, and commerce, creates both a directional flow for the customer journey that fosters direct revenue growth, as well as an ecosystem that operates in a flywheel effect to the benefit of all components. This is what creates an infrastructure like business with a technology-based upside.

Content: Evergreen IP is a validated, scalable model with strong fundamentals. IP becomes content that drives first-party consumer interaction and millions of individual first-party data points and profiles.

Community: People connect through the content and activities they engage. Cultivating those communities generates more revenue and prevents disintermediation.

Commerce: Commerce is driven by need, and by a sense of connection – funneling our communities into commerce drives higher conversion rates at lower costs

The ecosystem isn’t just a one-way funnel, it also feeds back into a loop. Commerce creates a sense of community through shared purpose. Monetization of IP fuels greater overall value. The entire system operates as a flywheel with multiple drivers of growth within and across businesses. And we have an 18-year proven management track record without traditional founder limitations.

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